Ok

En poursuivant votre navigation sur ce site, vous acceptez l'utilisation de cookies. Ces derniers assurent le bon fonctionnement de nos services. En savoir plus.

hilasgu

  • NGOs and offshore companies: A c...

    Comparison of definition and purpose

    These keywords can be mentioned in the fields of international organizations, business activities, NGO companies, and offshore company establishment. While all of these terms are involved in establishing organizational structures, their essential purposes and operating models differ significantly. First, let's clarify the core concepts and differences between these concepts.

    NGO companies are non-profit-oriented and focus on promoting social welfare. These organizations are not set up to maximize shareholder profits but are established to achieve specific social missions, such as environmental protection, education promotion, or humanitarian assistance. NGO companies are mainly funded by donations, grants, and project funds, and all surplus funds are reinvested in the organization's public welfare projects and are not distributed to individuals or shareholders. This structure preserves the purity of the organization and allows it to focus on solving social problems rather than pursuing commercial interests.

    On the other hand, setting up an offshore company is a completely different concept. It is a business-oriented form of organization that primarily aims to optimize tax systems, protect asset privacy, and promote international trade. Offshore companies are typically registered in specific jurisdictions that offer favorable tax regimes and relaxed regulatory environments, allowing companies to allocate capital and manage cross-border risks more effectively. The motivation for forming an offshore company is often related to international business strategies, such as reducing operating costs, avoiding political risks, and protecting trade secrets.

    The term offshore company formation is a broader concept that encompasses all acts of establishing a business entity outside of one's home country. This includes setting up offshore companies as well as establishing branches, subsidiaries, and representative offices abroad. The purpose of opening an offshore company is multifaceted, including expanding into new markets, leveraging local resources, and establishing international branches of NGOs. This process is a complex international strategic decision that requires comprehensive consideration of local laws, cultures, and business environments.

    Differences between legal structure and regulation

    Delving into the legal frameworks of these organizations reveals significant differences in the regulatory landscape between NGOs and foreign companies. These differences not only impact the day-to-day operations of organizations but also lead to decisions about compliance requirements and social responsibility.

    NGO companies are usually strictly regulated by public welfare regulations. In each country's legal system, nonprofits must meet certain eligibility criteria, such as clear public welfare objectives, the principle of non-distribution of revenue, and transparent financial management. In Taiwan, for example, NGOs are required to register under the People's Organization Act and related special laws, and must regularly submit business reports and financial statements to the relevant authorities. The purpose of these regulatory requirements is for organizations to truly fulfill their social mission and prevent the unauthorized use of public welfare resources. In addition, directors of NGO companies are generally not allowed to receive excessive compensation from the organization, and all important decisions must be made with public respect as a top priority.開境外公司

    On the other hand, the regulatory environment for offshore company formation is relatively loose. Many offshore financial centers, such as the Cayman Islands, British Virgin Islands, and Seychelles, offer simplified company registration procedures and preferential tax regimes that specialize in international business activities. When setting up an offshore company in these regions, there is usually no need for local income tax, capital gains tax, or inheritance tax, and shareholder and director information may be protected by privacy. However, this relaxed environment also carries the risk of money laundering, tax evasion, and other illegal activities, and international regulatory pressure on foreign companies has gradually increased in recent years.

    In terms of registration procedures, there are also significant differences between NGO companies and overseas companies. When applying for the establishment of an NGO company, the competent authority will examine the organization's articles of association, mission statement, and activity plan in detail to ensure that it meets public interest standards. This process involves vetting multiple government agencies and may require proof of the organization's ability to continue operating and legitimate funding sources. Offshore company formation pays more attention to the formal completeness of the documents, provided that the necessary applications, identification documents, and registration fees are submitted, and registration is usually completed in a short period of time, with little substantive examination.

    The legal requirements for setting up an offshore company may vary depending on the destination country. Some countries impose strict restrictions on foreign-funded operations, while others actively welcome foreign investment. When setting up an NGO's overseas chapter, legal compliance can be complicated by the need to comply with both the rules of the nonprofit's home country and the host country.

    Application Scenario Analysis

    In practice, NGOs, offshore companies, and overseas companies are suitable for different scenarios and needs. Understanding these application scenarios will help you make better choices in planning your international strategy.

    NGO companies are particularly suitable for international aid and development projects. For example, if an environmental organization wants to promote a forest conservation program in their country, establishing an NGO chapter can build trust with local communities, apply for international grants, and work with government agencies to promote policy reforms. The non-profit nature of NGO companies has unique strengths in promoting donations and public volunteer participation when engaging in humanitarian work. Additionally, in areas such as disaster relief, public health education, and supporting vulnerable groups, NGOs often play an irreplaceable role for governments and businesses.

    The establishment of an overseas company is common in cross-border investment and international trade situations. Multinational corporations may choose to set up holding companies in overseas financial centers to serve as the group's investment platform and capital allocation center. This structure helps reduce tax burdens, streamline cross-border transaction processes, and protect the parent company from political and economic risks in certain countries. For example, if a Taiwanese company plans to invest in Southeast Asia, it can first establish an offshore company in Singapore or Hong Kong, and then invest through the company in target markets such as Indonesia or Vietnam. This structure not only provides tax optimization but also helps manage legal risk in each country.

    In general, opening an offshore company has a wider range of applications. It can be used for both commercial and non-profit purposes, such as establishing an overseas branch of an NGO company. If an international NGO plans to implement an educational project in Africa, it must register its legal entity name locally. This is a specific use in offshore company formation. Similarly, if a charitable foundation wants to expand its influence by setting up a representative office in each country, it must go through the procedures for setting up an overseas company. In the business sector, the establishment of an overseas company may involve establishing production bases, establishing R&D centers, and exploring new markets, and these decisions must comprehensively consider local labor costs, infrastructure, and market potential.

    In fact, these organizational forms are sometimes used in combination. For example, a large charitable foundation may have both an NGO responsible for implementing public welfare projects and an offshore company that manages the fund and investment returns. While this hybrid model can balance social mission with financial sustainability, it must be carefully designed to avoid conflicts of interest and legal risks.

    Risk and Opportunity Overview

    Whether you are setting up an NGO company, an offshore company, or an offshore company, you must comprehensively assess the risks and opportunities. Each organizational form has its advantages and challenges, and the key is to make the best choice based on your specific goals.

    From a legal and ethical point of view, NGO companies are often considered the most socially legitimate form of organization. They are openly committed to the public good, demand high financial transparency, and face intense scrutiny from the public and donors. However, NGO companies suffer from limited resources, and over-reliance on volatile donation sources can impact project sustainability. Additionally, NGO companies may face political interference, cultural barriers, and regional regulatory restrictions in their international activities, which are risks that should be carefully managed.

    Offshore company formation involves more controversy and complexity. On the other hand, legal offshore structures help companies optimize global operational efficiency, protect trade secrets, and provide stability in a volatile international environment. However, offshore companies are often associated with bad impressions such as tax avoidance and money laundering, which can damage the company's social image and reputation. In recent years, advances in global tax transparency, such as the CRS Common Reporting Standard, have diminished the privacy advantage of offshore companies and increased compliance requirements. When companies set up an offshore company, they must fully comply with relevant international regulations to avoid touching legal red lines.

    The risks and opportunities of opening an offshore company may vary depending on the destination and operating model. Establishing an offshore company in a country with political stability and sound rule of law usually has low risk and clear opportunities. On the other hand, emerging markets and regions with imperfect regulatory environments require more careful due diligence and risk management. Before setting up an overseas company, whether for commercial or non-profit purposes, it is important to have a deep understanding of the local culture, business practices, and legal system to avoid operational difficulties due to cultural misunderstandings and legal blind spots.

    Overall, let's return to the fundamental question when choosing an organizational form: What are our core philosophies and long-term goals? If your main goal is to promote social welfare, then an NGO may be the most suitable option. If you're focused on improving business efficiency and expanding internationally, setting up an offshore company is also worth considering. If you need to establish a legal presence in a particular country, setting up an offshore company is a must. In complex situations, it's essential to seek professional legal and tax advice to maximize your benefits while maintaining legal compliance.

    Finally, no matter what form you choose, ethical management and social responsibility should be non-negotiable core values. In the era of globalization, the reputation and legitimacy of an organization are becoming increasingly important, and short-term gains should not come at the expense of long-term sustainable development. Through an appropriate organizational structure and transparent operation methods, we can create more positive value for society while pursuing our respective goals.

  • An international market for bean...

    International market potential of filling cakes

    As a representative of traditional pastries, Taiwanese stuffed cakes have shown amazing development potential in the international market in recent years. According to statistics from the Hong Kong food industry, the total size of Hong Kong's mooncake market reached HK$1.2 billion in 2022, of which traditional stuffed mooncakes still account for 35% of the market share. This data reflects that even today, with the emergence of new pastries one after another, stuffed rice cakes maintain a stable consumption base. Especially in Southeast Asia, similar food cultures make stuffed cakes more acceptable to local consumers. The demand for stuffed cakes in the Chinese community in Singapore, Malaysia and other countries continues to grow, with an annual growth rate of about 8%.

    With the growing global trend of healthy eating, the advantages of filling cake raw materials are becoming more and more prominent. As the main filling, red bean filling is rich in dietary fiber and antioxidants, meeting the pursuit of natural and healthy food by modern consumers. In many international food exhibitions, the low-sugar filling cake launched by Taiwanese manufacturers has attracted great attention from Western buyers. It is worth noting thatThe innovative shape provides new ideas for the internationalization of filling cakes. This no-bake process not only extends the shelf life of the product but also aligns with Western consumers' preferences for ready-to-eat desserts. Currently, Taiwan exports to JapanThe percentage of flavor in the filling is more than 40%.

    In the international market, exotic flavors are embraced. According to market research, sales of Asian food products in Europe and the United States have increased by 60% in the past five years. If Taiwanese bean paste cakes can be improved in combination with local eating habits, such as developing fusion flavors such as chocolate bean paste and matcha filling, it has a chance to enter the mainstream market. In addition, the development of cross-border e-commerce platforms has created convenient conditions for the internationalization of traditional foods. The red bean paste cake products exported by Taiwanese manufacturers through e-commerce channels have maintained an annual growth rate of 15% in recent years.

    How to promote pies to the international market

    To successfully introduce filling cakes into the international market, it is necessary to establish a systematic international expansion strategy. Firstly, it is essential to conduct thorough market research to understand the dietary regulations and consumer preferences of the target country. For example, the European Union has strict standards for food additives, and the United States requires nutrition labeling to comply with FDA regulations. Taiwanese manufacturers must obtain relevant certifications in advance, such as HACCP, ISO22000, and other international food safety management system certifications, to lay the foundation for product export. According to the Hong Kong Trade Development Council, food companies with international certifications have three times higher export success rates than those without certification.

    Product localization is a crucial link. Traditional filling cakes are sweet and may not be suitable for consumers in some regions. Manufacturers can develop sugar-adjusted series and launch sugar-reducing options such as 30% and 50% for different markets. Cultural differences should also be taken into account in packaging design, with the Middle East preferring gold packaging and Japan consumers emphasizing minimalist styles. Growing in Popularity in Recent YearsMooncake discountThis combination strategy is worth learning, and combining the filling cake with other Taiwanese specialties to make a gift box can not only enhance the value of the product, but also promote Taiwanese food culture. This bundle model is particularly popular in the Southeast Asian market, where sales can increase by an average of 25%.

    Channel construction requires diverse layouts. In addition to traditional Asian supermarket channels, special channels such as high-end department stores and hotel dim sum departments also need to be actively expanded. Partnering with international airlines to launch in-flight snacks is also an effective way to promote them. EVA Air cooperated with a long-established bakery in Taiwan to launch a filling cake snack box, which has annual sales of more than 500 yuan. Digital marketing is also essential, and social media can showcase the craftsmanship and cultural stories of red cakes to arouse the interest of overseas consumers. The number of views of Taiwanese traditional pastry making videos on YouTube has increased by 200% in the past three years.

    International Market Competitive Analysis

    The competition in the international filling cake market is becoming increasingly fierce, and the main competitors include manufacturers from mainland China, Hong Kong, Japan, etc. Mainland Chinese pies account for a large part of the low-end market share due to their price advantage, and the export unit price is usually 20-30% lower than Taiwanese products. Hong Kong manufacturers are good at innovation, launching dozens of new flavors every yearbeansproducts such as mooncakes with flowing filling, red bean paste cakes with iced bean paste. Japan companies focus on brand building, integrating the production process of Japanese sweets into the production of red bean paste, positioning the high-end market.

     

    Comparison of the export competitiveness of red bean paste in major Asian regions
    region Price Range Key Benefits: Target Market
    Taiwan Mid-end to high-end Inheritance of craftsmanship and stable quality North America, Southeast Asia
    Mainland China Low to mid range Cost control, capacity expansion Africa, Middle East
    Hong Kong high Product Innovation, Packaging Design Europe, Australia
    Japan Class Brand value, exquisite craftsmanship Global High-End Market

    Alternative products from Western countries are also causing competitive pressure. Desserts such as French macarons and Italian tiramisu have strong brand influence in the international market. Taiwanese filling cakes need to highlight their unique cultural values and health characteristics to stand out in this international competition. According to the International Food Trend Report, traditional foods with cultural stories can reach a premium capacity of 30-50% in the European and American markets. In addition, import tariffs and policy barriers from different countries are also factors to consider. For example, tariff preferences between ASEAN member countries give Malaysian filling cakes a price advantage in the local market.

    Internationalization strategy of red bean paste

    Formulating an effective internationalization strategy requires a multi-faceted plan. In terms of product strategy, it is necessary to establish a differentiated product line to develop exclusive products tailored to different market needs. For example, it launched a high-protein filling cake for fitness enthusiasts and developed a mini-shaped filling cake for children. Quality control is the foundation of internationalization, and a complete traceability system must be established from raw material procurement to production and processing. The high-quality origin characteristics of Taiwanese red beans can be used as an important selling point, and the red beans produced in Yunlin County have obtained Japan's JAS organic certification, creating favorable conditions for high-end market development.冰皮月餅

    The pricing strategy should be flexible and diverse. In addition to maintaining the price positioning of traditional pies, you can also learn from the Hong Kong marketMooncake discountThe strategy of launching promotional plans such as early booking discounts and group purchase discounts. According to market research, moderate price promotion can increase sales by 20-30%, especially during peak holiday consumption seasons. The channel strategy should adopt the dual-track model of "traditional channels + emerging channels", not only maintain cooperative relationships with importers, but also actively develop cross-border e-commerce direct sales models. Taiwanese food manufacturers sell filling cakes directly through platforms such as Amazon and eBay, and their gross profit margins are 15% higher than traditional export models.

    Brand building is a long-term project. Taiwanese filling cakes should emphasize value propositions such as "handmade" and "inheriting ancient methods" to distinguish them from competing products produced in industrial production. Participating in international food exhibitions is an effective way to increase brand exposure, such as the Cologne Food Fair in Germany and the Shanghai International Food Expo. Cultural marketing is equally important, telling the connection between the filling cake and Taiwan's festival culture, thereby enhancing the cultural added value of the product. Currently, Taiwanese manufacturers are adding AR technology to their product packaging, and after scanning, a short video of the filling cake production process can be viewed, which has received a warm response among young consumers.

    Digital International Marketing Plan

     

    • Create a multilingual official website with complete product information and buying guide
    • Use Google Ads for accurate marketing and show ads in areas where Chinese people live
    • Collaborate with international food bloggers to conduct product reviews and increase social media exposure
    • Developing a mobile app that provides online order and delivery tracking services
    • Use big data to analyze consumer preferences and adjust product strategies in a timely manner

    Internationalization success stories

    Many food companies in Taiwan have achieved remarkable results in the internationalization of red cakes. The long-established brand "Lao Zhen Nan" has successfully spread Han cake culture to the world by cooperating with international five-star hotels. Its standard product, red cake, is exported to the United States, Canada, and other countries every year, with sales exceeding 3,000 Taiwan dollars. The brand places a special emphasis on product storytelling, with each product accompanied by cultural explanations in both Chinese and English, ensuring that overseas consumers can understand the Taiwanese food culture behind the filling. Limited editions launched during certain festivalsGift boxes have become the first choice for many overseas Chinese to give gifts.

    "Guo Yuan Yi" food focuses on developing the Southeast Asian market and adopts a different internationalization path. The company has set up a production line in Malaysia, adjusting the sweetness of the product according to local preferences, and adding elements of South Asian flavors such as pandang leaves. This localization strategy has increased its market share in Southeast Asia from 5% to 15% within 5 years. Particularly worth learning is the festival marketing strategy launched for the Mid-Autumn FestivalMooncake discountThrough activities combined with online lotteries and offline experience activities, we have successfully boosted overall sales growth by 40%.

    The startup brand "Slightly Hot Hill" has shown the potential to succeed in high-end international flights. The brand has repositioned its bean paste cake as a "Taiwanese souvenir" and created a premium brand image through carefully designed packaging and store experience. The flagship store opened in Minami-Aoyama, Tokyo, has become a hot topic locally, and Japan media has flooded the news with exquisite confectionery from Taiwan. The innovative sales model of tasting and then purchasing customers successfully conveys Taiwan's human touch, tripling the unit price of red bean paste cakes compared to traditional products. This case proves that the key to the internationalization of traditional foods lies not just in price competition but in value enhancement.

    These success stories demonstrate that the internationalization of Taiwanese filling cakes requires a combination of product innovation, cultural communication, and market insights. In the future, as global interest in Asian cuisine continues to grow, Taiwanese filling cakes have the opportunity to become a significant player in the international dessert market. Manufacturers must continue to capture trends and optimize product quality and marketing strategies to ensure that this traditional pastry with Taiwanese flavors can shine on the global stage.

  • An international market for bean...

    International market potential of filling cakes

    As a representative of traditional pastries, Taiwanese stuffed cakes have shown amazing development potential in the international market in recent years. According to statistics from the Hong Kong food industry, the total size of Hong Kong's mooncake market reached HK$1.2 billion in 2022, of which traditional stuffed mooncakes still account for 35% of the market share. This data reflects that even today, with the emergence of new pastries one after another, stuffed rice cakes maintain a stable consumption base. Especially in Southeast Asia, similar food cultures make stuffed cakes more acceptable to local consumers. The demand for stuffed cakes in the Chinese community in Singapore, Malaysia and other countries continues to grow, with an annual growth rate of about 8%.

    With the growing global trend of healthy eating, the advantages of filling cake raw materials are becoming more and more prominent. As the main filling, red bean filling is rich in dietary fiber and antioxidants, meeting the pursuit of natural and healthy food by modern consumers. In many international food exhibitions, the low-sugar filling cake launched by Taiwanese manufacturers has attracted great attention from Western buyers. It is worth noting thatThe innovative shape provides new ideas for the internationalization of filling cakes. This no-bake process not only extends the shelf life of the product but also aligns with Western consumers' preferences for ready-to-eat desserts. Currently, Taiwan exports to JapanThe percentage of flavor in the filling is more than 40%.

    In the international market, exotic flavors are embraced. According to market research, sales of Asian food products in Europe and the United States have increased by 60% in the past five years. If Taiwanese bean paste cakes can be improved in combination with local eating habits, such as developing fusion flavors such as chocolate bean paste and matcha filling, it has a chance to enter the mainstream market. In addition, the development of cross-border e-commerce platforms has created convenient conditions for the internationalization of traditional foods. The red bean paste cake products exported by Taiwanese manufacturers through e-commerce channels have maintained an annual growth rate of 15% in recent years.

    How to promote pies to the international market

    To successfully introduce filling cakes into the international market, it is necessary to establish a systematic international expansion strategy. Firstly, it is essential to conduct thorough market research to understand the dietary regulations and consumer preferences of the target country. For example, the European Union has strict standards for food additives, and the United States requires nutrition labeling to comply with FDA regulations. Taiwanese manufacturers must obtain relevant certifications in advance, such as HACCP, ISO22000, and other international food safety management system certifications, to lay the foundation for product export. According to the Hong Kong Trade Development Council, food companies with international certifications have three times higher export success rates than those without certification.

    Product localization is a crucial link. Traditional filling cakes are sweet and may not be suitable for consumers in some regions. Manufacturers can develop sugar-adjusted series and launch sugar-reducing options such as 30% and 50% for different markets. Cultural differences should also be taken into account in packaging design, with the Middle East preferring gold packaging and Japan consumers emphasizing minimalist styles. Growing in Popularity in Recent YearsMooncake discountThis combination strategy is worth learning, and combining the filling cake with other Taiwanese specialties to make a gift box can not only enhance the value of the product, but also promote Taiwanese food culture. This bundle model is particularly popular in the Southeast Asian market, where sales can increase by an average of 25%.

    Channel construction requires diverse layouts. In addition to traditional Asian supermarket channels, special channels such as high-end department stores and hotel dim sum departments also need to be actively expanded. Partnering with international airlines to launch in-flight snacks is also an effective way to promote them. EVA Air cooperated with a long-established bakery in Taiwan to launch a filling cake snack box, which has annual sales of more than 500 yuan. Digital marketing is also essential, and social media can showcase the craftsmanship and cultural stories of red cakes to arouse the interest of overseas consumers. The number of views of Taiwanese traditional pastry making videos on YouTube has increased by 200% in the past three years.

    International Market Competitive Analysis

    The competition in the international filling cake market is becoming increasingly fierce, and the main competitors include manufacturers from mainland China, Hong Kong, Japan, etc. Mainland Chinese pies account for a large part of the low-end market share due to their price advantage, and the export unit price is usually 20-30% lower than Taiwanese products. Hong Kong manufacturers are good at innovation, launching dozens of new flavors every yearbeansproducts such as mooncakes with flowing filling, red bean paste cakes with iced bean paste. Japan companies focus on brand building, integrating the production process of Japanese sweets into the production of red bean paste, positioning the high-end market.

     

    Comparison of the export competitiveness of red bean paste in major Asian regions
    region Price Range Key Benefits: Target Market
    Taiwan Mid-end to high-end Inheritance of craftsmanship and stable quality North America, Southeast Asia
    Mainland China Low to mid range Cost control, capacity expansion Africa, Middle East
    Hong Kong high Product Innovation, Packaging Design Europe, Australia
    Japan Class Brand value, exquisite craftsmanship Global High-End Market

    Alternative products from Western countries are also causing competitive pressure. Desserts such as French macarons and Italian tiramisu have strong brand influence in the international market. Taiwanese filling cakes need to highlight their unique cultural values and health characteristics to stand out in this international competition. According to the International Food Trend Report, traditional foods with cultural stories can reach a premium capacity of 30-50% in the European and American markets. In addition, import tariffs and policy barriers from different countries are also factors to consider. For example, tariff preferences between ASEAN member countries give Malaysian filling cakes a price advantage in the local market.

    Internationalization strategy of red bean paste

    Formulating an effective internationalization strategy requires a multi-faceted plan. In terms of product strategy, it is necessary to establish a differentiated product line to develop exclusive products tailored to different market needs. For example, it launched a high-protein filling cake for fitness enthusiasts and developed a mini-shaped filling cake for children. Quality control is the foundation of internationalization, and a complete traceability system must be established from raw material procurement to production and processing. The high-quality origin characteristics of Taiwanese red beans can be used as an important selling point, and the red beans produced in Yunlin County have obtained Japan's JAS organic certification, creating favorable conditions for high-end market development.

    The pricing strategy should be flexible and diverse. In addition to maintaining the price positioning of traditional pies, you can also learn from the Hong Kong marketMooncake discountThe strategy of launching promotional plans such as early booking discounts and group purchase discounts. According to market research, moderate price promotion can increase sales by 20-30%, especially during peak holiday consumption seasons. The channel strategy should adopt the dual-track model of "traditional channels + emerging channels", not only maintain cooperative relationships with importers, but also actively develop cross-border e-commerce direct sales models. Taiwanese food manufacturers sell filling cakes directly through platforms such as Amazon and eBay, and their gross profit margins are 15% higher than traditional export models.冰皮月餅

    Brand building is a long-term project. Taiwanese filling cakes should emphasize value propositions such as "handmade" and "inheriting ancient methods" to distinguish them from competing products produced in industrial production. Participating in international food exhibitions is an effective way to increase brand exposure, such as the Cologne Food Fair in Germany and the Shanghai International Food Expo. Cultural marketing is equally important, telling the connection between the filling cake and Taiwan's festival culture, thereby enhancing the cultural added value of the product. Currently, Taiwanese manufacturers are adding AR technology to their product packaging, and after scanning, a short video of the filling cake production process can be viewed, which has received a warm response among young consumers.

    Digital International Marketing Plan

     

    • Create a multilingual official website with complete product information and buying guide
    • Use Google Ads for accurate marketing and show ads in areas where Chinese people live
    • Collaborate with international food bloggers to conduct product reviews and increase social media exposure
    • Developing a mobile app that provides online order and delivery tracking services
    • Use big data to analyze consumer preferences and adjust product strategies in a timely manner

    Internationalization success stories

    Many food companies in Taiwan have achieved remarkable results in the internationalization of red cakes. The long-established brand "Lao Zhen Nan" has successfully spread Han cake culture to the world by cooperating with international five-star hotels. Its standard product, red cake, is exported to the United States, Canada, and other countries every year, with sales exceeding 3,000 Taiwan dollars. The brand places a special emphasis on product storytelling, with each product accompanied by cultural explanations in both Chinese and English, ensuring that overseas consumers can understand the Taiwanese food culture behind the filling. Limited editions launched during certain festivalsGift boxes have become the first choice for many overseas Chinese to give gifts.

    "Guo Yuan Yi" food focuses on developing the Southeast Asian market and adopts a different internationalization path. The company has set up a production line in Malaysia, adjusting the sweetness of the product according to local preferences, and adding elements of South Asian flavors such as pandang leaves. This localization strategy has increased its market share in Southeast Asia from 5% to 15% within 5 years. Particularly worth learning is the festival marketing strategy launched for the Mid-Autumn FestivalMooncake discountThrough activities combined with online lotteries and offline experience activities, we have successfully boosted overall sales growth by 40%.

    The startup brand "Slightly Hot Hill" has shown the potential to succeed in high-end international flights. The brand has repositioned its bean paste cake as a "Taiwanese souvenir" and created a premium brand image through carefully designed packaging and store experience. The flagship store opened in Minami-Aoyama, Tokyo, has become a hot topic locally, and Japan media has flooded the news with exquisite confectionery from Taiwan. The innovative sales model of tasting and then purchasing customers successfully conveys Taiwan's human touch, tripling the unit price of red bean paste cakes compared to traditional products. This case proves that the key to the internationalization of traditional foods lies not just in price competition but in value enhancement.

    These success stories demonstrate that the internationalization of Taiwanese filling cakes requires a combination of product innovation, cultural communication, and market insights. In the future, as global interest in Asian cuisine continues to grow, Taiwanese filling cakes have the opportunity to become a significant player in the international dessert market. Manufacturers must continue to capture trends and optimize product quality and marketing strategies to ensure that this traditional pastry with Taiwanese flavors can shine on the global stage.